I am an Iranian-British entrepreneur, activist, and a former news anchor at BBC. I am the co-founder of March Health, a fem-tech solution.

Lead your team to think about customers in a whole new way. The JTBD Toolkit has videos, webinars, tools, and templates — your go-to resource for all things Job

2 x Medium Top Writer | Founder of Master It & ALifeOfMastery.com | Teaching All About Food, Cooking and Fun Stories Worldwide

Author of Running Lean, Scaling Lean, and Creator of Lean Canvas - Helping Entrepreneurs Find Their Business Model @LEANSTACK.

Information Technology Student

www.pjtbd.com and academy.pjtbd.com for more interesting stuff!

Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.